Pepe Jeans
Pepe Jeans started as a road side stall on Portobello Road way back in 70s London. Due to the popularity of their jeans they quickly expanded and opened stores across the UK. By the late 80s they had achieved prominence over all of Europe and were leading players in India holding more than a 25% of the market.
Today Pepe Jeans is undeniably vintage-inspired except many of their designs come with a modern twist. Expect to find edgy denim with a washed out look.